Top Tips for Prioritizing SEO Keywords for Content Creation
When it comes to SEO, prioritizing tasks that will move the needle for your business is essential. With hundreds, thousands, or even millions of potential keywords worth targeting, it can be overwhelming to know where to start. However, creating a measurable plan and prioritizing SEO keywords is vital to achieving success in your SEO efforts. In this article, we’ll provide you with top tips on prioritizing SEO keywords for content creation that will help you achieve your business goals.
Think about Business and Marketing Goals
If you’re creating SEO content, you must have a goal in mind. You should be working toward ranking a particular set of keywords, usually based on a specific topic. An end goal is essential for measuring SEO success. Prioritize your essential clusters by considering management’s desires, what’s working well on your site already, and well-converting pages.
Finding Keywords for Prioritization
Before you start prioritizing keywords, you’ll need to research keywords for SEO. You can do this in many ways, including using Google Search Console, conducting a competitor analysis, and talking to your customers through customer research.
Google Search Console
If your site has organic visitors, Google Search Console (GSC) is a great place to start. GSC tells you every keyword your site ranks for. Look through the keywords and pay attention to those in positions six to 20. These keywords are your low-hanging fruits. Moving these keywords up the ranks will be easier and provide a valuable boost to your SEO efforts.
Competitor Analysis
Conducting a competitor analysis can give you insights into potential search volume, traffic, and search intent. Researching competitor keywords can help you rank in the SERPs where they are and demonstrate E-A-T to Google. However, use the prioritization tips below to determine which keywords to use on your site.
Customer Research
Talk to your customers and prospective buyers to understand their pain points and the words or phrases they use to find you. Use this information to find relevant keywords and phrases for your SEO strategy.
Tips for Prioritizing SEO Keywords
- Paid Ads: If a website runs ads, getting a list of converting keywords is necessary. If a keyword is converting for ads, it will likely convert with SEO, too.
- Google Keyword Planner: This free tool can support your SEO efforts by providing data on monthly searches, competition, and bid range for keywords.
Prioritize Conversion Keywords and Money Pages
SEO’s primary goal is building a qualified audience. You want visibility for the pages that lead to conversion, be it a sale or an email sign-up, a download, or something that brings web traffic into your marketing funnel. SEO can bring users to the site who are in the awareness stage of the marketing funnel. SEO can also bring bottom-funnel (BoFu) traffic – a.k.a. conversion traffic – if those money pages rank high enough on page one. Identify which pages are converting and work to develop an SEO content strategy that helps these pages rank.
Search Volume
The keywords you choose should be less volume-focused and more conversion-focused. High-search keywords are easy to get sidetracked by, but your goal is to get conversions and revenue, not just traffic.
Keyword Difficulty
Consider keyword difficulty when choosing which keywords to target. Prioritize longer-tail keywords for new sites, and remember that topical authority is more important than keywords and difficulty. Build E-A-T by adding pages with relevant keywords to the site, even if they don’t hit the top pages of Google immediately.
Do it well, or don’t do it at all
Creating content that ranks in SERPs requires more than just using keywords. You need to create highly valuable and useful content. Measure and improve regularly, and only make a play for a keyword when you can create something as good as those pages ranking.
At Bridgewell Marketing, we offer top-notch SEO services aimed at helping businesses achieve their SEO goals. Contact us today to learn more about how we can help move the needle for your business and increase your SEO success.
Keywords: SEO, prioritize SEO keywords, SEO content, measure SEO success, GSC, keyword prioritization, money pages, conversion-focused, SEO content strategy, keyword difficulty, E-A-T, Bridgewell Marketing
