Author: Bridgewell Marketing
Microsoft Ads is announcing the launch of its new dashboard called UET Insights that will collect more data from websites through its Universal Event Tracking (UET) Tag. This dashboard is set to be introduced this June, offering metrics such as session count, popular pages, device breakdown, country breakdown, quick backs, and average active time. What sets this online tool apart from others is its near real-time data availability without any sampling. On top of that, it comes with additional website performance signals where one can capture a page’s speed and load times, click and scroll interactions, purchase cart details, cart…
TikTok Tests AI Chatbot for Search & Discovery: What You Need to Know TikTok, the popular video-sharing app, is testing an AI chatbot called Tako to assist users with search and discovery. Tako is designed to provide recommendations and answer natural language queries related to videos. According to TechCrunch, Tako will appear on the right-hand side of the interface, giving users access to its AI-powered tools. As Google recognizes TikTok as a threat, this new move by TikTok is being closely monitored by marketers and users alike. TikTok’s AI chatbot, Tako, is currently in the early stages of a limited…
Are you still making elementary mistakes with B2B content marketing? Unfortunately, bad content marketing still persists in the world of digital. Even though 71% of content marketers agree that content is becoming more important by the day, businesses are still oblivious to the potential for results. Most buyers take charge of their own research before making any purchase decisions and read at least 3-5 pieces of content before even thinking of buying from a salesperson. Hence, it’s imperative that businesses learn to implement B2B content marketing right to gain a competitive advantage. Let’s explore the wrong and right ways to create content…
According to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), Google will look much different in 2033. He predicts that conversation will be the interface instead of the search box. ChatGPT, the new Bing, and Google’s new Search Generative Experience are all signs of a major shift in search. While the change won’t happen overnight, these changes could potentially upend how Google, as the dominant search engine, has shaped the web and, as a byproduct, SEO and PPC. Currently, Google is like having “an appallingly painful” conversation where the answer comes in the form of 10 blue links.…
Google has recently opened access to its new Search Generative Experience (SGE), and Barry Schwartz is one of the first to gain access. Although he had to head offline for the holiday of Shavuot, he was able to share several tweets with images from his early testing. So, let’s take an early look at Google SGE. The Google Welcome Email It’s Barry’s turn to try Search Labs. This is the “you’re in” email Google sent. Getting Started You’ll need to agree after reading this lengthy SGE Privacy Notice before starting your experiment. Search [when does Shavous start?] Google didn’t explicitly…
Search Marketing in 2022: Privacy, Automation, and Consolidation Search marketing has come a long way in the past decade, with paid and organic search delivering steady results for marketers. However, the pace of change is accelerating, with more shifts expected in the next two years than in the past eight combined. The evolution of search marketing has gradually been moving toward automation and consolidation, and to stay ahead of the curve, it’s essential to stay current on what’s changing and why. Privacy Legislation and Signal Loss The evolution of digital privacy has had a significant impact on search marketing. Privacy…
Google’s virtual assistant, Bard, is now more visual and useful than ever before. With its latest update, Bard now shows images from Google Search in responses and allows users to specifically ask for images. The update is limited to English responses, but Bard plans to add more languages soon. By integrating more of Search into Bard, Google aims to help users communicate more effectively. The addition of imagery may offer more benefits to image optimization, now that Bard may surface user images in responses. Looking ahead, Bard plans to add support for more languages and the ability to generate and…
Google Adds Support for Site Names on Subdomains for Mobile Search Results Google recently announced that it now supports Site names for subdomains on mobile devices. Site names refer to the title and name of the site displayed in the search result listings. Google updated its help documentation to specify subdomains on mobile, and it uses several methods to identify the site name for the search result. You can also use structured data on your home page to communicate to Google what the site name should be for your site. Site names for the domain level were introduced for mobile…
ChatGPT Goes Mobile: The New iOS App ChatGPT, the essential tool for SEOs, search marketers, and content creators, has launched a free iOS app version. The app offers all the features of the web version, ensuring users can access the platform whenever and wherever they want, while maintaining their history. Plus, the app interface is more user-friendly than using ChatGPT on a mobile browser. ChatGPT Plus To access ChatGPT’s premium GPT-4 model and other advanced features, users will need to subscribe to ChatGPT Plus. Voice Input The app leverages OpenAI’s Whisper, their speech recognition system which enables voice input (although…
ChatGPT, the essential and popular tool for several SEOs, search marketers, and content creators, is now available as an iOS app. You will have access to all the features found in the web version, and you can use it wherever and whenever you want, all while keeping your history. The app interface also appears more user-friendly than using ChatGPT on a mobile browser. Moreover, to get access to its GPT-4 model and other Plus features, make sure to subscribe to ChatGPT Plus. The app utilizes OpenAI’s speech-recognition system called Whisper to allow voice input. Some early reports indicate that this…