Author: Bridgewell Marketing

Uncovering the History of Google’s Panda Algorithm Update: An In-depth Overview Google launched the Panda algorithm update 13 years ago, resulting in significant and lasting effects on SEO and content strategies across the globe. Let’s take a comprehensive look into how this update transformed search engine algorithms and content techniques. An Introductory Guide to the Google Panda Algorithm Update The Google Panda was a giant leap in algorithm updates, influencing 11.8% of queries in the U.S. The goal of this update was to suppress low-quality sites and promote rankings for high-quality sites. It was officially initiated on Feb. 23, 2011,…

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“Deliciously Entertaining”: A New Pinterest TV Series to Provide Viewers with Interactive Shopping Well-known visual discovery engine, Pinterest’s is taking its users on a tasty and interactive journey with its first-ever streaming TV show. Titled “Deliciously Entertaining”, the show seeks to inspire viewers and provide them with a chance to shop from their screens. Aligning with trending topics on Pinterest, “Deliciously Entertaining” is a six-part culinary series. From February 23, viewers can indulge their culinary fantasies on the Tastemade streaming channel. Why is a video approach crucial? It’s simple. A staggering 93% of shoppers affirm that videos are beneficial when…

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Title: “5 Key Strategies to Boost Your Location-Based Business in 2024” Introduction: Get ready to revolutionize the local customer experience with more personalized content and efficiency, driven by AI-powered searches. Location-based businesses must evolve to focus on creating customized experiences and fostering meaningful interactions on multiple platforms. As we wave goodbye to cookies, integrating numerous systems to centralize customer data provides a greater challenge, yet simultaneously paves the way for an enhanced digital transformation. Key Focus Areas for Location-Based Businesses in 2024: 1. Discovery: Enhance your visibility online via comprehensive listing on Google Business Profile (GBP) and authoritative vertical-specific channels.…

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‘Revolutionary Update: Google’s New Rules for Third-Party Applications Provides Better Control to Merchants’ Google’s recent mandate delivers a shift in how third-party service providers interact with Google Business Profiles (GBPs), empowering businesses more than ever before. The new regulation insists on third-party providers having a designated opt-out page within the New Merchant Experience (NMX) dashboard. This move is a significant win for merchants, allowing them to easily disconnect their GBP from various applications such as booking, waitlist, or food ordering. ‘A New Era of Merchant Autonomy on Google Business Profiles’ Prior to this policy change, third-party providers maintained an overarching…

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Meta Addresses Overcharging Advertisers in Recent Outage, Promises Refunds in the Offing Global tech giant, Meta, has extended an apology to numerous affected advertisers following an unexpected Ads Delivery outage that led to excessive charges peaking in the thousands. After re-establishment of normal service, Meta expressed deep regret for the inconvenience caused and reassured parties that refunds are under process. Adequate restitution, however, might require a waiting period of between a month and two months. It is essential for all affected advertisers to apply for refunds, although actual payments are not promised. To amplify the chances of receiving a complete…

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Unveiling Google Ads’ Cutting-Edge, Personalized Optimization Emails for Enhanced Campaign Performance Google Ads is bringing an innovative way of improving your advertising prowess by launching a new personalized email series with optimization recommendations. This tailored advice is tied to your client’s account setup and aims to upgrade the performance of your campaigns. Automated emails from Google Ads provide salient insights, particularly for advertisers who have found it challenging to access Google Ads support. Although these emails are not an alternative to one-on-one support, they offer a complementary resource to potentially improve your campaign results. Maximizing Efficiency with Multiple Account Optimizations…

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Revamp Your Video Advertising with Innovative Google TV Inventory In a bid to enhance video advertising, Google Ads has recently unleashed the ability to buy Google TV inventory programmatically. This new feature within the connected TV (CTV) advertising space provides advertisers more variety in terms of video advertising channels, further extending beyond what YouTube TV already offers. This write-up aims to shed light on how Google TV contrasts with YouTube TV, the potential this new addition holds for media buyers, and helpful tips on optimizing campaigns utilizing this innovative ad platform. A New Dawn in Video Advertising with Google TV…

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Google Changes Presentation of Web Stories: What’s New? Key Takeaways: Google has altered the way it exhibits Web Stories in search. No longer available in Google Images and Google Discover’s carousel view, Web Stories now appear in a carousel form in search results. Depending on region and language, Web Stories may appear as a single result or within a carousel on Google Search, and as a single card in the Google Discover feed. Google has revamped the way Web Stories are presented in its search results. The tech giant announced that Web Stories will no longer be featured in Google…

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Unlocking the Potential of Value-Based Bidding: A Complete Guide for Marketers If you’re a digital marketer looking to maximize the effectiveness of your advertising campaigns, value-based bidding (VBB) could be a pivotal strategy to consider. But what exactly is VBB, and how does it differ from traditional conversion bidding methods? In this article, we’ll demystify VBB, explore its potential advantages, and discuss methods to implement VBB on your Google Ads account. A Closer Look at Value-Based Bidding Put simply, value-based bidding is a strategy where conversions are prioritized based on their perceived value to your business. This gives marketers a…

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Re-Envisioning SEO Performance Metrics: From the Old to the New and Dynamic Typical SEO KPIs can give us a limited view of user behavior and search activity. However, as trends and user preferences change constantly, these traditional KPIs may not give us the full picture. In this piece, we advocate a shift towards integrating dynamic and user-centric measurements with conventional SEO KPI frameworks. By doing so, we can access deeper insights into user behavior and search trends, which will provide a more complete picture of SEO achievement. Transitioning from Fixed Targets to Dynamic Perspectives Google’s Search Quality Rater Guidelines heavily…

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