Pinterest and Amazon have joined forces to create a significant advertising partnership that allows Pinterest users to purchase products directly from Amazon. This multi-year collaboration makes Amazon the first-ever third-party advertising partner on Pinterest, offering a more seamless shopping experience for users.
The integration of Amazon ads will be launched over several quarters, and Pinterest does not expect any significant impact on revenue until next year. The partnership could provide brands and advertisers with the opportunity to achieve higher conversion rates and increased return on ad spend by leveraging Amazon’s robust ad capabilities and Pinterest’s large user base.
According to Bill Ready, CEO of Pinterest:
“This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers. This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.”
This advertising partnership presents a unique opportunity for brands to reach a highly engaged audience with strong commercial intent. With most Amazon customers already having their payment information on file, Pinterest can connect users from inspiration to action more effectively.
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