Threads users can now search through posts on the platform.

Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK.

The new search feature is available on both the Threads mobile app and web app.

Why we care. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility.

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What’s new? Threads did have a search feature when it first launched back in July, however, this only provided the ability to search through users – not posts.

Following testing in Australia and New Zealand last month, Threads’ new search functionality allows users to browse posts using keywords.

Deep dive. Read our Threads FAQ guide for more information.

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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