Making the Most of Your SEO Strategy with Limited Resources
Implementing an effective SEO strategy can be challenging, especially when resources are limited. However, there are simple and cost-effective actions you can take to overcome common hurdles in resource-constrained enterprise organizations. By incorporating AI and improving cross-department communication, you can enhance efficiency and save time. In this article, we will explore 30 valuable tips and actionable techniques shared by SEO experts, Jessica Bowman and Sara Resnick, that you can immediately implement to boost your SEO strategy.
1. Differentiate Yourself with AI
When using AI for content, it’s important to add unique facts, data, and expertise that your brand possesses. Instead of recycling the same generic information that AI may offer to your competitors, make your content stand out by incorporating your brand’s distinct qualities.
2. Treat AI as Your Content Intern
Think of AI as an intern gathering basic information. While AI can get you started, it’s essential to partner it with human creativity to produce distinctive and engaging content. Add proprietary data, fresh angles, and expert polish to make the content uniquely yours.
3. AI Prompts for Content Assistance
AI can greatly assist SEOs in their day-to-day tasks. It can help with keyword research, classifying query intent, generating content ideas, and even coding. Utilize AI prompts to streamline your content creation process and make your job easier.
- Keyword research
- Query intent classification
- Correlated queries and questions
- Content ideation
4. AI Prompts for HTML Assistance
AI can also provide HTML assistance by generating header tags for breaking up articles and creating headlines. However, it’s important to proofread and view AI as collaborative support rather than a word-for-word substitute. Additionally, AI can simplify schema markup generation for events, making it easier to implement schema markup for specific scenarios.
5. Content Inventory and Upcycle
Perform a content audit to identify existing content that needs to be refreshed. Update the content to make it relevant for today’s audience. If the content cannot be refreshed, properly redirect or remove it. Ensure quality assurance and proper interlinking of refreshed content to improve search engine visibility.
- Check ranking and backlinks of old content
- Refresh old content or redirect/remove if needed
- Ensure quality assurance
- Include refreshed content in XML sitemaps and interlinking
6. Internal and External Linking
Maximize the potential of internal linking by connecting priority pages. Educate teams on key pages and terms that they should be linking to, especially those who may not have a solid understanding of SEO. Collaborate with other departments to inform content creation and public relations efforts. Encourage external partnerships to gain valuable backlinks and enhance your brand authority.
7. Social in Search
Be mindful of your brand’s social media presence in search engine results pages (SERPs). Test how your brand appears on platforms like Instagram, Facebook, TikTok, and YouTube when performing branded searches. Ensure consistency and effectiveness across these platforms to enhance your brand authority.
8. Testimonials and Reviews
Ratings and reviews play a significant role in influencing customer decisions. Implement schema reviews markup to boost click-through rates. Focus on branded queries and combine them with reviews and customer service to strengthen your brand’s reputation and authority.
9. Trustworthy Branding
Create a trustworthy brand image that instills confidence in users. Highlight the importance of trustworthiness within your team. Be responsive to unhappy customers to show your commitment to customer care, which can positively impact search results and enhance trustworthiness.
10. Automation and Bulk Realizations
Automation becomes crucial when resources are limited. Streamline processes by analyzing categories as a whole, prioritizing interlinking, and optimizing keywords across pages. Utilize spreadsheets for bulk title tag adjustments. Consider seasonal cleanups to improve crawlability. Review pages with no clicks over a specific period and retire them if necessary.
11. Everything is Connected: Look at Your Site as a Whole
Optimize your website holistically by considering the network of connections it represents. When launching new collections, ensure all elements such as title tags, descriptions, on-page content, team communication, and interlinking are covered. Avoid content overlap and retire old elements to keep your site clean and optimized.
12. Scaling Content Tips
Scale your content effectively by keeping non-transactional keywords handy, utilizing marketing channels for support, and leveraging user-generated content and influencer-generated content to enhance your brand narrative and authority. Adapt your processes to include SEO to ensure a comprehensive strategy.
13. Integrate SEO into Official Processes/Workflows
Take a broader view across the organization to identify recurring workflows that may be causing SEO issues. Seamlessly incorporate SEO into these processes and address problems proactively. Conduct an audit of workflows related to content creation, development, and more to clarify roles and expectations for the SEO team and other departments.
14. Get Product Managers Involved
Product managers or developers can play a vital role in addressing metrics important for SEO success. Add these metrics to their dashboards and empower them to take action when necessary. Ensure executive backing for this initiative and consider metrics like core web vitals, site errors, and XML site issues.
15. Teach Other Roles to Recognize SEO Impact
Train other departments to recognize when they should involve the SEO team in a specific project or task. Create a cheat sheet to help them identify these situations and foster collaboration.
16. Automation from Product and Development
Explore ways to automate processes to improve efficiency. Collaborate with your tech teams to automate tasks such as generating XML sitemaps and implementing schema markup with the help of AI. Ensure everyone is aligned and on the same page, especially regarding inventory management.
17. Commit to Training Every New Hire
Incorporate SEO training for new hires who may influence SEO-related decisions. Develop a comprehensive training program to educate them on SEO best practices and their impact on the overall strategy.
In conclusion, optimizing your SEO strategy with limited resources is achievable. By implementing these tips and techniques, you can overcome common challenges and improve your search engine visibility. If you need assistance in enhancing your SEO strategy, Bridgewell Marketing can help. Contact us here to learn more.