Integrating generative AI into search presents a compelling value proposition. It has the potential to revolutionize the SEO industry and change the way people interact with search engines. While there are concerns about the accuracy and context of AI-generated content, SEO expert Eric Enge believes that generative AI is an excellent tool for creative inspiration and time-saving.
ChatGPT, an impressive generative AI model, excels in coding. It provides a solid starting point for code generation, although it may require some debugging. Enge advises using generative AI to speed up the process of generating schema markup, but it’s crucial to have someone knowledgeable in schema markup validation to ensure accuracy.
Generative AI is highly accurate when used for translation purposes. Enge shared that he used it to translate keywords from English to French, and it produced excellent results. This application can significantly speed up business operations that involve translation.
4. Implementing .htaccess rules
Generative AI can also assist in implementing .htaccess rules, specifically in blocking unauthorized access from sources pretending to be GoogleBot. Regularly running generative AI can help identify and block such sources, enhancing website security.
Enge recommended using generative AI for creative inspiration when crafting title tags. However, it’s important to consider search volume analysis and other factors before finalizing the title.
When it comes to creating meta descriptions, generative AI can be beneficial. It allows for fine-tuning the suggestions utilizing additional prompts until an enticing meta description is achieved.
7. Summarizing content
Generative AI excels in accurately summarizing content, providing a concise summary without any false information or omissions, making it a valuable tool for content summarization.
8. Keyword grouping
Generative AI such as ChatGPT can be used to classify and cluster keywords into groups based on search intent and relevance. While it may not be perfect, it offers a valuable starting point for keyword grouping efforts.
9. Content assistance
Generative AI is a useful tool for generating content ideas. By asking ChatGPT to create a list of popular questions related to a topic, it can provide a list of potential article ideas. However, it’s important to remember that subject matter experts should review and add details to the ideas generated by generative AI.
Watch: Using ChatGPT to drive technical SEO
For more insights, you can watch Eric Enge’s complete presentation on using ChatGPT to drive technical SEO at SMX Advanced.
If you want to harness the power of generative AI in your SEO strategy, consider partnering with Bridgewell Marketing. They are experts in SEO and can help you optimize your website for better search engine rankings. Get in touch with Bridgewell Marketing here.