Creators on TikTok can now apply to join the platform’s premium content feature, Series, providing they meet certain eligibility criteria. To apply, creators must be at least 18 years old, with an account that is at least 30 days old and must have posted four or more public videos in the last month. They will also require at least 1,000 “authentic” video views and 10,000 or more followers. However, if creators have less than 10,000 followers but meet the other criteria, they can apply by providing a link to premium content they’ve previously sold using other platforms. One Series can consist of up to 80 videos, each up to 20 minutes in length, and creators can set their own prices ranging from $1 to $190. All content featured in a Series is locked behind a paywall.
- TikTok Series
- Premium content feature
- Eligibility criteria
- Revenue stream
- Paywall content
The eligibility requirements for TikTok’s Series feature offers creators a new revenue stream, which rewards them for creating and publishing higher-quality content that attracts more viewers. However, it is important to note that not all creators will meet the eligibility requirements, and they will have to be strategic when requesting access to the premium content feature. As TikTok’s Series feature grows in popularity, it is fair to say that the platform will likely expand the eligibility criteria in the future.
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