Effective Strategies for B2B Content Marketing and Link Building
B2B content marketing has become a significant aspect of link building in recent years. With the right search queries, you can find an endless list of prospective domains to pitch. SaaS companies can target these prospects by producing a wide range of content types and topics. Here are some methods to identify link opportunities based on the type of content typical for SaaS brands.
Identifying Link Opportunities for SaaS Brands
Using Google search operators will yield the largest list of opportunities. However, the following link building tools will also reduce the time to organize and outreach to each prospect:
- BuzzStream: A low-cost list building and outreach CRM.
- Pitchbox: A robust list-building and outreach campaign management tool.
The type of content created on the software’s site will determine the success of a link building campaign. Therefore, some pages yield more links than others. Focus on high-authority homepage links and deep links to blogs and informational articles.
Effective Methods for Link Building
Here are some effective methods to identify link opportunities based on the type of content typical for SaaS brands:
1. Statistical Roundup Links for Unique Research
Create a “statistical roundup” article that collects and presents statistical data from various sources relevant to a particular topic or field. Use visual aids such as charts and graphs to enhance reader comprehension. This Top 50 Cybersecurity Statistics article is an excellent target to secure links to your company’s unique research in cybersecurity.
2. Blogger Outreach to Hybrid Commercial + Informational Pages
Bloggers and many publishers will likely link to content that clarifies or enhances the concepts they are writing about. Find bloggers that have written about the topic and request that they link to your hybrid page.
3. Product Alternatives for the Product Page or Homepage Links
Find blog articles that list alternatives to a competitor. Although this method isn’t scalable, it can yield high-quality traffic-driving links.
4. Link Insert Requests to Integration Pages
Articles about the integration partner are fodder for articles that mention features or how to use them. In this example with Zapier, articles about Slack or Google Drive might make sense to approach for backlinks.
5. Competitors Mention Links to Product Comparison Content
Content listing out companies or expert roundups in niche markets has become very popular. Listicles are a popular form of content because they’re easy to read and digest. Use these article topics to build an outreach list.
6. Case Study Blog Articles with Social Ads
SaaS companies have access to unique data and case studies using their software to gather data. Because of their unique value, these assets can be used in social ads to attract readers and links.
7. Listicle Outreach for Product and Homepages
A cybersecurity digital marketer can build a campaign to find listicles around general or vertical-specific article searches. Expand opportunities by replacing “top” with “best,” “tools” or other generally descriptive terms for your niche.
8. Executive and Team Guest Posting Byline for High-Authority Sites
Securing a guest post on high-authority publications often means a valuable byline, complete with a branded link to your homepage. These articles serve as a strategic tool for enhancing brand visibility and establishing thought leadership.
9. Passive PR Request for Homepage Links
In public relations (PR), a “passive journalist PR request” typically refers to a situation where a journalist seeks information or a story from PR professionals, companies, or individuals, usually via social media or other public platforms. These requests are “passive” because the journalist is not actively reaching out to specific individuals or companies with a pitch or query but rather posting a broad request to which any relevant party can respond.
As you can see, there are various methods to improve link building and content marketing for SaaS brands. For help implementing these strategies, contact Bridgewell Marketing’s expert SEO team today.
