Maximizing Your Customer Data Platform ROI: Insights from Forrester
Assessing the real return on investment (ROI) of a customer data platform (CDP) requires an understanding of how it enhances vital business metrics and streamlines operations. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact™ study to gauge the profit and operational efficiency gains achieved via BlueConic.
On May 4th, industry experts Forrester’s Joe Stanhope, VP, Principal Analyst, and Julia Fadzeyeza, Principal Consultant, will join BlueConic’s CMO, Patrick Reynolds, to explore current CDP market trends. They will also discuss the results of the TEI study, including how BlueConic users achieved:
- Up to 90% time savings on reporting tasks, customer journeys, and segmentation
- $5.4M extra profit resulting from improved conversion rates, new data monetization revenue streams, and strategic partnership growth
- Quicker, better-quality decision-making capabilities and support for future development
Join us for the exclusive webinar to learn how a CDP can help businesses cut costs while improving efficiencies and boosting revenue streams. Can’t make it? Register anyway to receive the recording.
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