Meta has just updated its location targeting settings, eliminating the dropdown menu for location targeting and leaving only the “Living in or recently in this location” option. This change means that advertisers no longer need to choose a specific type of location targeting.
Previously, Facebook’s default setting for targeting locations was “Living in or recently in this location,” which would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address. The other options available were “People living in this location,” “People recently in this location,” and “People traveling in this location.”
No exceptions have been identified for campaign objectives or optimization. The campaign objective, which represents the primary goal of a Facebook ad, and optimization, which determines who sees the Facebook ad, both remain the same.
The key to success with this new approach is understanding it and optimizing campaign objectives accordingly to ensure that ads are displayed to the most relevant users. This can lead to better ad performance and higher return on investment.
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