Google Ads has introduced an innovative tool called Creative Guidance to help optimize YouTube campaigns. This tool, available through Recommendations and integrated into Video Analytics in Google Ads, utilizes AI to evaluate content and offer best-practice feedback. If important information is missing from a video ad, Creative Guidance will notify the advertiser, ensuring that the campaigns are as effective as possible.
Creative Guidance provides rapid feedback and actionable steps to enhance video ad performance, ensuring optimal setup and quick optimization. It can detect if a video ad is missing key creative attributes such as brand logo, recommended video length, high-quality voice-over, and aspect ratio. Based on the missing attributes, advertisers receive suggestions for high-impact improvements as well as links to useful tools that can enhance the campaign’s performance.
In the near future, Google plans to introduce additional attributes to Creative Guidance. To access this tool in Google Ads, advertisers can follow these instructions:
- Click the Campaigns icon in your Google Ads account.
- Click the Assets drop-down in the section menu.
- Select “Videos.”
- Click the “Analytics” tab next to “Videos.”
- Choose your video ad from the drop-down menu.
- Below the retention curves, you’ll find the creative attributes you’re missing with recommendations on how to take action.
These steps are part of the new Google Ads user experience set to launch for all advertisers in 2024.
According to Google, Creative Guidance helps marketers take control of their creative process by fine-tuning elements across different viewing experiences and content on YouTube. The power of AI enables quality voice-overs in 15 languages directly in Google Ads, with trim video and high-quality templates available for creating videos of various durations and orientations.
To learn more about Creative Guidance in Google Ads, you can read the update from Google’s official support page.
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