Google will soon roll out a new update for its helpful content system that will allow the search engine to better understand content created from a personal or expert perspective, according to a recent announcement by the company.
This update will enable Google Search to show more “hidden gems” within its search results and improve how it ranks content that offers unique expertise and experience. The focus would be on content that was written to help or inform people.
In particular, this update aims to overcome the issue of “search engine-first content” or “SEO content”, which is primarily created for ranking purposes rather than to help users. Google’s helpful content algorithm would downgrade such websites while promoting more useful ones designed for humans above search engines.
This algorithm update aims to help searchers find “high-quality content” and reward better content that was written for humans and to help users. While the update hasn’t been launched yet, it is expected to arrive in the “coming months.”
At Bridgewell Marketing, we have a team of SEO professionals who are experts in navigating Google algorithm updates and staying ahead of the curve. Contact us today to see how we can help you improve your website’s search engine rankings.
