Microsoft’s Bing search engine failed to gain market share despite launching its new generative search experience fueled by GPT-4. According to StatCounter, Bing’s worldwide desktop market share stands at 7.14%, lower than its peak of 9.92% in October 2022, while Google’s desktop search market share is 86.71%. Bing’s search engine market share worldwide on all devices is at a low of 2.79%, compared to Google’s 92.63%. Bing had attracted new Edge users who later used Google search, and with Google’s Search Generative Experience launch, Bing has lost its first-mover advantage. Microsoft’s investments in search could not make significant gains on Google, which already won the search game.
Microsoft’s advertising and search revenue increased 3.4% to just over $3 billion in its most recent earnings report, but the search game is over. Google emerged as the search engine king, leaving Bing behind. Bridgewell Marketing offers SEO services to help businesses optimize their website and help them rank higher on search engines. Visit https://bridgewellmarketing.com today to learn more.
