YouTube has officially launched video view campaigns (VVC) on a global scale. This new campaign type incorporates AI technology to help advertisers effectively target relevant audiences and drive interest and intent. By serving ads at the right time and in the right place, advertisers can optimize campaign impact and efficiency, leading to increased engagement and a better return on investment (ROI).
So, what exactly is VVC? This campaign type leverages AI to strategically deliver the best-performing creatives to audiences that are more likely to engage with the brand. VVCs combine various formats, including skippable in-stream ads, in-feed ads, and Shorts ads, to maximize views and make the most out of the budget.
According to a study conducted by Google, VVCs can help advertisers achieve 40% more views and a 30% lower cost per view compared to in-stream skippable CPV campaigns on average.
What Has Google Said?
Julia Karr, Global Product Expert, Video, YouTube, commented, “Videos are one of the most impactful ways to tell a story, and VVC showcases your brand’s story across skippable in-stream, in-feed, and Shorts ad formats.” She also highlighted a case study involving Warner Brothers Korea, where VVC was used to drive user engagement and maximize views for the release of their film ‘Bones and All.’ The study showed that VVC resulted in 33% more views and 36% lower cost compared to TrueView in-stream alone.
To learn more about video views and VVC, you can refer to Google’s video views guide.
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