Using real time data to optimize campaigns and increase ROI

Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.

The solution is simple: live where your data lives.

Join Snowflake, MessageGears, and their joint customer Frontdoor for a dynamic discussion on how your entire customer engagement strategy can and should be centered around your data – so that you can do what you do best without having to worry about the technology.

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About the author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing, and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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