TikTok has made a significant update by rolling out text posts for the very first time. Previously, brands and
influencers were limited to creating content in various formats like live videos, photos, Duets, and Stitch. However,
they were unable to use text as a medium.
The introduction of text posts now allows creators to connect with their audiences through written content such as
poems and lyrics, enriching their interaction with their followers.
This update is a game-changer for brands looking to engage their audience on TikTok. While some users may prefer live
videos, others connect more effectively with text posts. By providing this new feature, TikTok opens up new
opportunities for marketers to tap into previously untapped audience segments. This, in turn, can result in higher
return on investment (ROI).
To enhance the engagement of text posts, TikTok has also introduced several features for content creators to
experiment with. These include stickers, tags, hashtags, background colors to make the text pop, and the option to add
sound. Creators can even save their text posts as drafts or discard them if they don’t wish to publish immediately.
How to Create a Text Post on TikTok
- Go to your camera page on TikTok.
- Select the “Text” option from the available choices.
- Start typing your text post.
- Enhance your text post using stickers, hashtags, and sound.
- Once you’re satisfied with your text post, click “Publish” to share it with your followers.
TikTok’s announcement about the expansion of text posts can be found here. In their statement, TikTok emphasized the importance of text posts by
stating that they provide a dedicated space for written creativity, giving users more freedom to express their ideas.
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