In the age of digital transformation and information overload, marketers are often advised to focus on essential, actionable data rather than overwhelming their systems with excessive tools and reporting. This approach can lead to more effective engagement between sales and customers, streamlining the decision-making process.
In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Jen Burns, Senior VP of Commercial Operations at Dun & Bradstreet, and Kim Davis, Editorial Director of MarTech, discuss the critical factors influencing commercial operations and how businesses can navigate changes to remain competitive.
Tune into the podcast and learn:
- Dun & Bradstreet’s secret to improving the client experience
- Three ways to improve operations with data-driven strategies
- How to support changing business needs
Tune in to other episodes in the series here.
Guest
Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet
Jen Burns has over two decades of experience leading and transforming commercial operations to drive accelerated growth and sustained profitability while delivering customer outcomes. As the Senior VP of Commercial Operations at Dun & Bradstreet, Jen focuses on leveraging a customer-centric approach to align commercial support infrastructure and client-facing teams with the needs of customers. Prior to her role at Dun & Bradstreet, Jen held leadership positions in various industries including Life Sciences and Hospitality Technology.
Moderator
Kim Davis, Editorial Director, MarTech
Kim Davis has over a decade of experience covering enterprise software and digital technology. With extensive knowledge in SaaS, data-driven urban planning, and marketing applications of SaaS and data, Kim brings valuable insights to the discussion. Prior to his work in tech journalism, Kim held editorial positions at various publications, including The New York Times and academic publications.
Sponsor
Dun & Bradstreet is a leading global provider of business decisioning data and analytics. Their Data Cloud fuels solutions that empower companies to improve their business performance. With a history dating back to 1841, Dun & Bradstreet has been a trusted source of risk management and opportunity identification for companies of all sizes. Visit www.dnb.com for more information.
Promote Bridgewell Marketing’s SEO services here.
