In today’s digital landscape, programmatic SEO is becoming increasingly popular among publishers and businesses. With the help of AI-generated content, programmatic SEO can make your website more SEO-friendly and improve your search rankings. In this article, we will explore specific examples of programmatic SEO and how they can help you rank higher in search results.
Types of Programmatic SEO
When it comes to programmatic SEO, there are several types that you can consider:
- Travel and geography-based pages
- Template collection pages
- X vs. Y comparison pages
- Best X for Y pages
- Database-driven pages
1. Travel and Geography-Based Pages
One of the most well-known examples of programmatic SEO is travel or geography-based pages. Websites like Yelp, TripAdvisor, and Booking.com are prime examples of this type of programmatic SEO. These sites have a database of information about restaurants, small businesses, hotels, and entertainment options. When users search for things to do in a specific location, these sites provide them with relevant results.
For example, if someone searches for “things to do in Boothbay Harbor,” TripAdvisor’s page on things to do in Boothbay Harbor will typically rank first in the search results. The page contains links to collections of specific categories of things to do and provides brief descriptions and links to the activity pages.
It’s important to note that while programmatically generated pages can be useful, sites like TripAdvisor have unique lists with content written specifically about the topic, not just programmatically generated pages. If you have collections of review content on your site, you can use programmatic SEO to create similar pages. Just make sure to do proper keyword research to ensure that your pages have a high chance of ranking in search results.
2. Template Collection Pages
Another type of programmatic SEO content is template collection pages. This type of content is often found on B2B sites or websites aimed at creators. These pages provide users with collections of different types of templates, such as video templates, social media templates, or templates for slide decks.
Canva is a great example of a site that offers template collection pages. If you search for “Google slides timeline template,” you will find Canva’s page on Google slides timeline templates. The page offers a variety of templates for download and includes custom content specific to the topic.
If you have a site focused on templates or a specific topic where template collections would be relevant, you can use programmatic SEO to generate similar pages. The key is to provide helpful and unique content on the page to enhance its value to users.
3. X vs. Y Comparison Pages
Even if you’re not an affiliate or product review site, you can still create “X vs. Y” comparison pages using programmatic SEO. These pages compare products or software using a database of information. For example, if you have a database of information on different dog brushes, you can create a comparison page that compares the Hertzko and Furminator brushes.
Sites like Slant.co generate a lot of these comparison pages and rank well for queries like “Hertzko vs. Furminator.” To create these pages, you would need a database of product information, a summary of the differences and similarities between the products, and a template for the comparison pages.
4. Best X for Y Pages
If you have ratings for specific products, software, or apps, you can use programmatic SEO to generate “best X for Y” pages. These pages highlight the best products or software in a specific category. For example, Metacritic has a page on the best games for PS5.
While they may not be the top-ranking result, Metacritic’s page provides a list of games for PS5 based on ratings and rankings. If you have a rating system that is valuable to users, you can create similar pages that provide rankings for different categories. These pages don’t need to be long, but they should be valuable to searchers.
5. Database-Driven Pages
Finally, if you have a database or spreadsheet with information on various stores, products, or other data, you can use programmatic SEO to generate pages. Websites like the American Kennel Club use this approach to create dog breed pages. For example, their page on the Affenpinscher breed ranks first in search results.
These pages have a specific template and provide a wealth of information about the breed. By pairing specific data points with custom content, you can generate pages that are informative and authoritative. If you have an authoritative domain and want to scale your content creation, this approach can be highly effective.
Getting Started with Programmatic SEO
Programmatic SEO offers a wide range of possibilities for improving your website’s SEO performance. By leveraging AI-generated content, you can create pages that are optimized for search engines and provide valuable information to users. Here are some key steps to get started with programmatic SEO:
- Research specific examples and categories of programmatic SEO that align with your website’s goals.
- Find data sources or compile data that can be used to generate programmatic SEO pages.
- Perform keyword research to identify search queries that are relevant to your programmatic SEO pages.
- Create templates and formats for your programmatic SEO pages to ensure consistency and user-friendliness.
- Optimize your programmatic SEO pages with relevant keywords, meta tags, and structured data.
With the right approach and diligent research, programmatic SEO can be a valuable addition to your digital marketing strategy. If you need assistance with programmatic SEO or any other SEO services, Bridgewell Marketing is here to help. Contact us today to learn more: https://bridgewellmarketing.com.
