Paywalled content now supported by Google Rich Results Test

Google’s Rich Results Test has been upgraded to provide validation of structured data for paywalled content. Now, the tool will indicate whether a site is using the proper structured data for paywalled content or not.

What does it look like? Well, let’s take the Financial Times, a popular financial news site that uses a paywall, as an example. When I entered a URL from the Financial Times into the Google Rich Results Test, it showed that the site or URL was indeed using the proper structured data.

Paywalled content now supported by Google Rich Results Test 2

The rich results tool is available on Google’s own site, designed and maintained to display Google Search rich result types. According to Google, “to test your markup for Google Search rich result types, you can continue to use the Rich Results Test.” This tool allows you to preview how rich results can look in Google Search.

In their announcement, Google stated:

Why we care. Those of you who work on sites that use a paywall will find this new addition helpful in debugging and validating whether what they have implemented works with Google Search or not.

So, give it a try on any paywalled URLs to validate that Google Search recognizes the proper markup being used.

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About the author

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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