TikTok Launches Free AI Tool That Generates Video Scripts Quickly
TikTok has launched a free AI tool called Script Generator that can create scripts in a matter of seconds. This feature is available to all TikTok Creative Center users with a desktop TikTok for Business account. The Script Generator helps advertisers generate scripts easily, and they have the option to run their enquiry again as many times as they like, for free. Advertisers can enter some basic information about the services or products they’re offering, such as a product name, item description, and relevant keywords, and then choose whether they would like a 15-30 or 31-60 second clip. The tool will then produce various video scripts with hooks, scenes, calls to action, and visual/audio cues.
However, as with all AI-generated content, there is a risk of inaccurate information being published. Advertisers who rely solely on this method may also find their content becomes generic with no originality as AI content is created using existing trends, which could be bad for branding. This could also potentially result in a drop in engagement. Therefore, it is essential to verify the accuracy and compliance of content generated by the Script Generator.
The big picture is that AI-generated content can be a great PPC tool, but humans remain a necessity in PPC. While AI auto-generated content is not always accurate, marketers can use it as an additional tool.
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