TikTok Launches Commercial Content Library for Ad Transparency
TikTok has introduced a Commercial Content Library to provide marketers with transparency regarding its paid advertising. The database allows marketers to access information about TikTok’s paid ads, including the advertising creative, the dates the ad ran, and the main parameters used for targeting, such as age and gender. Furthermore, marketers can also view the number of people who were served the ad. This data will help marketers gain a better understanding of campaign performance and the TikTok algorithm, allowing them to make more informed decisions and potentially maximize reach and ROI.
Access to TikTok’s Commercial Content Library is available globally, but currently, only data from Europe is available. TikTok has plans to include advertising data from more countries, such as the U.S., in the future. Additionally, TikTok is providing marketers access to a Commercial Content API, which requires them to create a TikTok Developers account and submit an application for access.
Overall, TikTok’s ads transparency library and Commercial Content API aim to improve transparency and provide marketers with valuable insights for their ad campaigns on the platform. To learn more about these features, you can visit TikTok’s official blog post.
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