Meta Ads Manager is introducing its first generative AI-powered features for advertisers to enhance productivity, personalization, and performance.
The new tools include:
- Background Generation: Creates multiple backgrounds to complement product images, allowing for tailored creative assets for different audiences.
- Image Expansion: Adjusts creative assets to fit different aspect ratios across various surfaces.
- Text Variation: Generates multiple versions of ad texts based on original copy to highlight product/service selling points.
The global rollout of these features is expected to be completed by next year.
The background generation feature allows advertisers to create multiple backgrounds that complement their product images. This enables them to tailor their creative assets to different audience segments.
With the image expansion tool, advertisers can adjust their creative assets to fit different aspect ratios on platforms like Feed or Reels. This saves time and resources that would otherwise be spent on repurposing creative assets.
Using the text variation feature, advertisers can generate multiple versions of ad texts that highlight the selling points of their products or services. This tool provides various text options to better reach their specific target audience.
By instantly creating multiple asset variations, advertisers can reduce the time spent on editing tasks between creative and media teams. This allows for more focus on strategic work like audience analysis.
According to a spokesperson for Meta, these generative AI-powered features are just the beginning. Meta plans to offer advertisers more ways to generate ad copy and background images with tailored themes, such as outdoor images for athleisure brands. Additionally, Meta is testing the use of AI for business messaging on Messenger and WhatsApp to enhance commerce, engagement, and support.
To learn more about Meta’s generative AI-powered ad features, check out their announcement.
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