Microsoft’s online advertising revenue experienced slight growth in the first quarter of 2023. The revenue generated from advertising and search increased by 3.4% to over $3 billion, taking into account traffic acquisition expenses paid to publishers by Microsoft. A higher search volume and its acquisition of ad-buying platform Xandr from AT&T are some of the reasons Microsoft attributes to the growth observed. LinkedIn’s revenue also increased by 7.6%, which Microsoft credits to its Talent Solutions products, while the number of sessions logged on LinkedIn grew by 15%. This growth rate confirms that the demand for advertising is currently decreasing. Those anticipating a significant revenue bump from the release of the new Bing should reconsider their expectations.
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