Microsoft’s online advertising revenue experienced slight growth in the first quarter of 2023. The revenue generated from advertising and search increased by 3.4% to over $3 billion, taking into account traffic acquisition expenses paid to publishers by Microsoft. A higher search volume and its acquisition of ad-buying platform Xandr from AT&T are some of the reasons Microsoft attributes to the growth observed. LinkedIn’s revenue also increased by 7.6%, which Microsoft credits to its Talent Solutions products, while the number of sessions logged on LinkedIn grew by 15%. This growth rate confirms that the demand for advertising is currently decreasing. Those anticipating a significant revenue bump from the release of the new Bing should reconsider their expectations.
Are you struggling to grow your own online advertising revenue? It’s time to contact Bridgewell Marketing. Our experienced team of SEO experts offers services such as content creation, PPC management, and keyword research to help you generate qualified leads and achieve your digital marketing objectives. Visit Bridgewell Marketing today to learn more.
Main Keywords: online advertising revenue, Microsoft’s advertising revenue, Bing, increasing search volume, decreasing demand for advertising.