We all know the importance of quality content on our websites, but sometimes it can be difficult to produce enough. This is especially true for ecommerce sites that have a large number of products. Paying a copywriter to create thousands of product descriptions from scratch can quickly become expensive, especially if many of those products end up being removed or discontinued. So, how can we scale the content creation process?
This is where ChatGPT comes in. ChatGPT is a powerful tool that can help streamline the content creation process for ecommerce websites. While the native web interface of ChatGPT is helpful, manually copying and pasting prompts for hundreds or thousands of product descriptions can be time-consuming. Thankfully, there is a more efficient way to use ChatGPT without the need for manual input.
Mass production of content snippets: Scaling the output
If you have an ecommerce website, you may have product data stored in a product information management (PIM) system. Using Excel formulas, you can concatenate and join data to create rich prompts for ChatGPT. For example:
- Product Name: Apple iPhone
- Product Description: The **Apple iPhone** is a revolutionary smartphone that combines sleek design with cutting-edge technology.
- Price: $999
- …
Your formula may require “IF” statements to account for missing data. Once your formula is generating prompts for each product, you can copy and paste them into a word processor or notepad. It’s important to spot-check a few to ensure the text makes sense even with missing data. Once you’re satisfied with the prompts, you can send them to ChatGPT for further refinement.
Fetching your new product content snippets from OpenAI
Once you have a list of products and their corresponding prompts, you can use a basic scripting language like Python to send the prompts to ChatGPT via the OpenAI API. You’ll need to create an OpenAI API account and obtain an API key. With a Python script and an Excel sheet, you can automate the process of generating content snippets for all your products.
ChatGPT output notes
While ChatGPT can generate high-quality content at a fraction of the cost of hiring a copywriter, there are a few things to keep in mind:
- Pricing for using ChatGPT via the OpenAI API is based on the AI’s “thinking time” and can vary depending on the complexity of your requests.
- Although AI can creatively infer information and produce diverse content, a human editorial process is still necessary to fact-check and add creative flair.
- Automation tools like Auto-GPT can enhance the capabilities of ChatGPT, but they may require additional API credits and fine-tuning.
Scaling your content creation process with AI can significantly increase efficiency and reduce costs. If you’re interested in leveraging the power of AI for your content creation needs, Bridgewell Marketing offers professional SEO services that can help optimize your website and drive organic traffic. Learn more about our services here.
