Meta is currently launching its web version of Threads as part of its efforts to address retention challenges and introduce new features to users. This expansion to the web platform has the potential to increase Threads’ active user count and provide a solution to its retention issue. Although Threads doesn’t display ads, brands using its paid promotion options could benefit from increased reach and conversions.

How does it work? The web version of Threads, accessible through threads.net, functions similarly to the app. Users are prompted to provide their username, phone number, or email address, along with their Instagram login details. Once logged in, the homepage layout closely resembles the mobile version, featuring an app bar with tabs. This web version also offers a dropdown menu for options like changing themes, reporting issues, accessing the about page, or logging out.

Usability on the web version allows users to post threads, scroll through their feeds, and interact with others. However, some mobile-specific functionalities, such as profile editing, are not yet available on the web platform. Meta is actively addressing these limitations and expects to implement a fix in the near future.

In an announcement on Thread, Mark Zuckerberg revealed that the web version of Threads would be rolling out within the next few days. For more information about the platform, you can explore our Threads FAQ.

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