Local businesses must ensure they can be found by those looking for them – both online and on the road. Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your business to search engines, which helps make your website more relevant for certain search queries. Let’s dive into what makes a perfect location page for SEO and visitors:
Contact information (NAP + W)
Available services/products/features
Map and directions
Parking information
Visuals
Hours of operation
Marketing copy
Reviews
More helpful information
Page optimization
How to handle multiple locations
Think about your target audience
Before choosing which strategies to implement in this article, think about your target audience. What information is going to be the most helpful for them? For example, if you are a moving company, your location pages may direct people to your location and give vital information about the city you’re located in. After all, people who are moving in may want to know more about the local community they are entering into. In this scenario, you might dedicate some text to things to do in the area, the schools, the crime rate, etc. Always start with the page’s purpose – what do you want it to do for your visitors? Then, the content strategies will follow. If you decide not to implement every suggestion in this article, that’s OK. Do what is best for your business and your audience.
What would a location page be without an address?
A physical address is a signal to Google for ranking, and the search engine wants to rank businesses closest to the point of search (where the searcher is). But what is often forgotten is to make sure the name, address, phone number and website (NAP + W) have the most up-to-date information. (This can get trickier to keep up to date when you have multiple locations.) And when I say up to date, I also mean that the NAP + W on the site is the leading example for the NAP + W across all other online channels like online directories, social media profiles, etc. Search engines like Google want to be able to trust a business, and making sure the NAP + W information is consistent everywhere is key.
Available services/products/features at the location
Letting people know what to expect at your location can be helpful. For example:
- If you’re a coffee shop, you might include a menu.
- If you’re a storage facility, you might show the availability of storage units.
- If you’re a boutique hotel, perhaps you might show which amenities are available at that location.
So think about what you can tell people to give them an at-a-glance view of what you offer at your location. This helps them know what to expect (and they don’t have to navigate to other pages to find the most important information). The following screenshot from a location page at a storage facility business at StoragePost.com shows what types of storage are available at the specific location.
A map and directions
Embed a map (preferably a Google map) that shows your location. A dynamic embedded Google map versus a static map makes it easy for people to click the map and get directions to your location, like how we do at BruceClay.com. You can also give text directions from the major directional points in case someone’s GPS isn’t working. Additionally, consider providing information about nearby parking options.
Visuals of your business
Another way to help people know what to expect is to have visuals of your business. You can achieve this by:
- Posting photos of your building and the inside of your business, ensuring they are high-resolution and good quality.
- Embedding a 360-degree virtual tour.
- Adding a video that gives an overview of your business.
These visuals not only provide valuable information to visitors, but they can also improve your chances of ranking in search results.
Hours of operation
Include the days and times you are open on your location page so people can plan their trip accordingly. You can also mention the peak hours of operation, so visitors can avoid crowds if desired.
Marketing copy
Add marketing copy that showcases what makes your business great, differentiates you from the competition, and entices people to choose your business.
Reviews
Display reviews on your location page to build trust and credibility. You can showcase star ratings or add testimonials with localized details to make them more personalized and impactful.
More helpful information
Add value to your location page by providing additional information such as details about the surrounding areas, local attractions, and community offerings. This localized content not only improves SEO but also enhances the visitor experience.
Want to optimize your location pages for maximum visibility and impact? Bridgewell Marketing offers professional SEO services that can help your business stand out online. Contact us today at https://bridgewellmarketing.com.
