&lth2&gtImprove SEO Conversions and Tracking with These Overlooked Metrics&lt/h2&gt

When it comes to SEO, conversions and tracking extend beyond direct sales and leads. There are various metrics that can showcase your true value as an SEO to your organization. In this article, we will explore some of these overlooked metrics and how they can help you demonstrate your impact on the company.&ltbr&gt

&lth3&gt1. CPM Revenue&lt/h3&gt

If you are working on news sites, blogging, or producing video content, you are probably familiar with CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click) revenue. While getting more eyeballs on your site or channel may seem like the main goal, there might be bigger wins to be had. Increasing pageviews per visitor is a crucial factor to consider. This can be an easy win for SEOs, as it allows you to target less competitive phrases that still generate significant profits.&ltbr&gt

For example, let’s say there is a phrase that brings 1,000 visitors to your site and another phrase that brings in 600 visitors. The ads team might lean towards the bigger number because it means more CPM money. However, if the 600 visitor phrase has a higher pageview rate (2.5) compared to the 1,000 visitor phrase (1.25), it is actually more profitable. The 600 phrase term drove 1,500 pageviews, while the 1,000 phrase term only drove 1,250. In addition, if the less traffic phrase is less competitive, it becomes easier for you to rank for it.&ltbr&gt

But it doesn’t end there. You should also consider the actual CPM rates. Even if both phrases have the same average pageview per visit, the CPM rates may differ. It’s important to analyze these rates and their potential impact on your revenue. Additionally, if your publication utilizes affiliate links, the intent of the user on the page becomes crucial. If the 600 phrase is more likely to lead to a product or service purchase, it may generate additional affiliate commission revenue. By examining all these factors, you can choose the phrases that offer the highest appeal in terms of CPM and affiliate commission revenue.&ltbr&gt

&lth3&gt2. Candidate Acquisition&lt/h3&gt

Recruiting talent can be an expensive and competitive process. As an SEO, you have the opportunity to eliminate some obstacles and bring candidates directly to the HR team or hiring manager. By optimizing your website’s Careers page and providing relevant information, such as location-based details and industry-specific content, you can attract potential candidates.&ltbr&gt

One effective strategy is to mention local meetups or communities in the marketing section of your careers page. This shows that your company actively supports employees’ career growth and engagement with industry events. Furthermore, you can reach out to active groups and ask for backlinks to your careers section, increasing traffic and visibility. By monitoring the traffic and submission rates for different job types, you can assess the effectiveness of your optimizations. Collect feedback from hiring teams regarding the quality of candidates and track the number of successful hires. This data can be presented to your boss or organization, demonstrating the cost and time-saving benefits of your SEO efforts in candidate acquisition.&ltbr&gt

&lth3&gt3. Win-Back Campaigns&lt/h3&gt

As an SEO, you have access to valuable data from customer service logs and product managers. This data can be utilized to create integrated marketing plans for win-back campaigns. By collaborating with customer service and product managers, you can identify features or functions that customers may not be aware of. Incorporate these insights into the product pages and specification sheets, and share the information with the email and social media ads teams. Encourage them to run win-back campaigns targeted at customers who have shown interest but have not yet converted.&ltbr&gt

Additionally, consider those customers who haven’t shopped in a while and may not be aware of the product or service advancements. If your exit surveys reveal that lack of knowledge was a reason for leaving, target these customers with “bait emails” that highlight the features they may have missed. By emphasizing the relevant uses and benefits of your offerings, you may experience higher conversion rates on product detail pages. This presents an opportunity to create blog posts and content silos to further establish your authority on the subject and drive SEO conversions.&ltbr&gt

When examining the bigger picture of SEO conversions, it’s essential to consider the impact beyond sales, leads, and CPMs. By leveraging your skill set and exploring these overlooked metrics, you can showcase the full value of your role as an SEO. So, start measuring the comprehensive impact you have on the company and secure more budget for your SEO initiatives. Contact Bridgewell Marketing for professional SEO services and further enhance your company’s online presence.&lta href=”https://bridgewellmarketing.com”>https://bridgewellmarketing.com&lt/a>