YouTube has introduced a new advertising package called Spotlight Moments. This package allows advertisers to serve their brand’s videos next to the most relevant and engaging content associated with cultural moments. Using AI, YouTube can identify popular videos around specific moments, such as Halloween. With Spotlight Moments, advertisers can:
- Serve ads across Halloween-related content on YouTube
- Curate YouTube videos into dynamically updated playlists on a sponsored hub
All videos will live on the sponsored YouTube Culture Hub, which will include the advertiser’s logo. This new advertising offering from YouTube provides the opportunity for brands to gain visibility during key cultural moments and reach their target audience.
To find out more about YouTube’s Spotlight Moments, check out the full announcement.
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