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    AI for marketing is only being utilized by 26 of

    AI for marketing is only being utilized by 26% of SMBs

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    AI for marketing is only being utilized by 26 of

    Why Small and Medium-Sized Businesses Need to Embrace AI in Marketing

    Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found.

    Why should SMBs care about AI in marketing? Marketers have felt overwhelmed by AI and the rapid changes in the industry. However, SMBs that can harness the power of AI tools can experience significant benefits such as saving time and money. The only drawback is that SMBs often lack the time and expertise to fully leverage AI.

    According to a report from Constant Contact, larger SMBs with over 50 employees are more likely to use AI:

    • 40% of SMBs with 50+ employees use AI.
    • 30% of SMBs with 10-49 employees use AI.
    • 12% of SMBs with 1-9 employees use AI.

    So, how are the 26% of SMBs who have adopted AI using it in marketing?

    • 52% use AI for social media.
    • 44% use AI for content creation (writing and images).
    • 41% use AI for email campaigns.

    The benefits of using AI for SMBs are substantial. According to the survey, 91% of SMBs using AI claimed it has helped their business become more successful. Additionally, 72% of marketers stated that using AI has saved them more than 25 minutes per week. Moreover, SMBs expect to save money by utilizing AI for marketing, with 72% believing it will save them up to $5,000 per year.

    However, despite these promising numbers, many SMBs still face barriers to implementing AI. The primary obstacles include a lack of training and education, data security concerns, costs, and the time required to learn and implement AI technology.

    If you’re an SMB looking to survive and thrive in the AI-driven marketing landscape, be sure to join me at SMX Next for my keynote presentation on this topic. Registering for free can be done here.

    This survey, conducted by Ascend2 in partnership with Constant Contact, collected data from 486 small business owners and decision-makers in both B2B and B2C organizations operating in the United States. To read the full report, check out An AI Awakening (PDF).

    Ready to unlock the power of AI for your SMB’s marketing strategy? Bridgewell Marketing offers expert SEO services to help businesses like yours optimize their online presence. Learn more about our services here.

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