“Deliciously Entertaining”: A New Pinterest TV Series to Provide Viewers with Interactive Shopping

Well-known visual discovery engine, Pinterest’s is taking its users on a tasty and interactive journey with its first-ever streaming TV show. Titled “Deliciously Entertaining”, the show seeks to inspire viewers and provide them with a chance to shop from their screens.

Aligning with trending topics on Pinterest, “Deliciously Entertaining” is a six-part culinary series. From February 23, viewers can indulge their culinary fantasies on the Tastemade streaming channel.

Why is a video approach crucial? It’s simple. A staggering 93% of shoppers affirm that videos are beneficial when deciding to make online purchases, reveals Animoto, a well-known video creator.

The significance of stepping into the streaming show space shouldn’t be overlooked. It presents brands with the chance to increase their visibility and engage with an active and committed audience. This move could greatly amplify the chances of sales conversions, considering the influential role video content plays in purchasing decisions.

Curious about how it operates? Each 22-minute episode has a unique on-screen QR code that gives viewers access to a Pinterest board carrying shoppable Pins. The board equips enthusiasts with all the required facets to recreate the episode’s theme at home – that includes recipes, DIY guidelines, and inspirational pins.

Hosted by the vibrant Danni Rose, the show will feature celebrity guests, including Lance Bass, Asia Jackson and Joy Cho (Pinterest’s most-followed account holder with over 15 million followers). Viewers can expect much fun and learning as they gain insights into menu planning and home décor creation from Pinterest.

End-of-season extravagance awaits viewers with a special “shop the show” companion episode on Amazon Live on June 21. This marks the grand finale of “Deliciously Entertaining”.

This strategic move to produce original content is part of Pinterest’s plan to establish itself as a superior product discovery platform. By integrating shoppable Pins into the viewer experience, Pinterest aims to attract a larger audience and offer a more enriched shopping environment.

Nadine Zylstra, Pinterest’s Global Head of Programming and Originals, sums up the vision behind the show, adding, “Pinterest exists to help people find inspiration in order to take action and broaden their horizons. Deliciously Entertaining perfectly embodies that mission.”

For more information about this exciting new venture, you can read Pinterest’s full announcement.