Marketers have been struggling to adapt to Google Analytics 4, but there’s good news. There are several training courses available that can boost your understanding of the new platform. In this article, we have compiled a list of nine Google Analytics 4 training courses that you should consider.
1. SMX Masterclass – $249
Colleen Harris, the former ‘Search Marketer of the Year’, is running this SMX Masterclass course. It covers practical applications of GA4 and focuses on topics like comparing Universal GA and GA4 data, building audiences for advertising, and best practices for custom reporting.
2. The Chartered Institute of Marketing – $600
This course, available both in-person and online, teaches marketers how to implement GA4. It emphasizes the advantages of GA4 over its predecessor, Universal Analytics. Key features include insights powered by artificial intelligence, deeper audience integration with Google Ads, and custom reporting.
3. Measure Lab’s GA4 Course – $2,500
This beginner to intermediate course is delivered live online and covers topics like account structure, key metric definitions, and tracking campaigns. It is designed to help marketers get up to speed with Google’s new analytics tool.
4. Joe Hall’s GA4 Course – $49.99
Created specifically for SEOs, this course provides step-by-step instructions for setting up GA4 and building custom reports for organic traffic. Topics covered include events and conversions, collections and library, and creating organic traffic reports.
5. Love Data’s GA4 Master Course – $225
Love Data’s course aims to help marketers master GA4. It focuses on building GA4 reports and improving website performance. The course covers topics like customize reports, inbound marketing campaigns, and creating custom audiences.
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