Looker Studio Launches Major Update: 170 New Fields for Reporting
Looker Studio has recently released a significant update to its system, introducing 170 new fields for reporting. Users can access the new data by refreshing their GA4 data sources.
This update is crucial because it enables users to create more comprehensive Looker Studio reports that utilize previously unavailable data. Advertisers, in particular, are excited about the insights they can gain regarding landing pages, user conversion rates, page location, and session conversion rates by event data. This data will allow them to make more informed decisions about ad placements and campaigns in the future.
New Fields Highlighted:
- Ads clicks & cost
- Average session duration
- Landing page
- Page location
- Page referrer
- Session & user conversion rate
- Session conversion rate by event name
- Time dimensions like hour or week
Here’s how you can access the new fields:
- Click on ‘Data Sources’ in your Looker Studio account.
- Select the GA4 source you want to update and click on the ‘Refresh Fields’ button in the bottom left corner.
- A new window will appear with the list of all 170 new fields.
- Click on ‘Apply’ to add the new fields to your existing reports.
Note that some marketers may not have immediate access to all 170 new fields. The number of new fields available depends on the conversion events in your account.
Take advantage of Looker Studio’s latest update and unlock the power of these new reporting fields for your business.
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