If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. This article will walk you through some examples and how to access them in the web UI.
1. Saved views
Previously launched as Workspaces, Views allow you to save a set of filters that will carry over as you navigate between campaigns, ad groups, keywords, and other sections of the UI. These **saved views** differ from just saving filters within the data table, which will reset once you go to a different section. They can be helpful when you have multiple campaigns divided up between lines of business, service lines, or geographies to allow quicker access without having to manually apply filters.
- To create a view, apply the filters you’d like from the top bar in the UI and select Save in the upper right.
- Next, you’ll see a prompt to name and save your view.
2. Custom columns
With custom columns, you can create unique metrics to view in the UI, allowing for segmenting data beyond what’s available by default or using formulas to define more advanced metrics. One popular use for **custom columns** can be to segment to individual conversion actions. For instance, if you offer both free trial signups and demo registrations, you can create separate columns for each. To do this, add the Conversions column and then use the right sidebar to filter by Conversion Action to the specific action you’re looking for. You can even select multiple conversion actions to group together. You can also select Conversion Rate or Cost Per Conversion metrics and filter those to specific actions to see additional metrics narrowed down. Next, formulas can help to provide more advanced data in the UI.
3. Saved column sets
Often going hand-in-hand with custom columns, you can save a set of columns to quickly view data that’s most relevant to the campaigns you’re reviewing. Saved column sets can also reduce frustration from the sometimes arbitrary default columns that Google Ads chooses to display. Once created, you can quickly select a column set from the Columns dropdown instead of manually adding the columns you want each time.
4. Policy Manager
If you’ve been managing Google Ads campaigns for some time, you’ve likely run into ad approval issues and had to appeal. The **Policy Manager** offers a centralized place to monitor appeals. Access this section by navigating to Tools and Settings from the top bar and selecting Policy Manager. On the Policy Issues page, you’ll see a view of current violations, which you can appeal. On the Appeal History page, you’ll see the status of appeals you have submitted, including the date and whether it was successful, failed, or is still pending.
5. Negative keyword and placement exclusion lists
Negative keywords are crucial to control spend and help ensure the relevance of traffic in search campaigns. Using negative keyword lists can help you to be able to quickly and efficiently mark unwanted queries across your account instead of having to add them to individual campaigns. Placement exclusion lists operate similarly but for display and video campaigns. Both can be accessed from Tools and Settings via the top navigation bar.
6. Automated rules and scripts
Automated rules are invaluable to set up simple bulk actions and notifications. Google Ads Scripts provides more advanced options for more complex bulk actions and campaign monitoring solutions.
7. Asset library
The asset library in Google Ads allows you to see image, video, and text assets you’ve used in ads in one place. Access this section from the Tools and Settings dropdown on the top navigation bar. If you’d like to upload images for future use in a responsive display ad, Discovery ad, or image extension, you can add them ahead of time here. You can also create folders to organize assets by category and search for individual items.
Start streamlining your Google Ads workflow. We’ve covered several sections of Google Ads that allow you to more easily review custom data, save time accessing reporting, and conduct edits in bulk. Stay tuned to Google’s support section and announcements, as these features often change in name and location within the UI.
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