Enhancing Customer Support with Google Merchant Center
Google has introduced a new customer support feature on Merchant Center, providing retailers with a convenient way to input and share their customer support information and returns policy. This allows shoppers to easily access these details without leaving the program, improving their user experience and building trust in the brand. By enhancing customer support, retailers can increase their chances of converting shoppers into loyal customers.
Setting up Customer Support Information on Merchant Center
Adding your customer support information on Merchant Center is quick and easy:
- Log into Merchant Center
- Navigate to the Add customer support info card on the Home page
- Select Add info
- Input your customer service telephone number, email address, and web page URL
- Toggle “Live chat support available” and “Chat bot support available” if applicable
- Select your preferred contact method
- Scroll down and click ‘Save’
Why Customer Service is Important
Google emphasizes the significance of customer service in its statement on Merchant Center:
“Customer service is important for your business and your customers because it allows you to help customers solve any issues with your product or service. It also helps you build trust with your customers. So it’s important that your customers know how they can reach you for support.”
If you want to learn more about setting up customer support on Merchant Center, consult Google’s Merchant Center customer support guide.
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