Microsoft Ads is announcing the launch of its new dashboard called UET Insights that will collect more data from websites through its Universal Event Tracking (UET) Tag. This dashboard is set to be introduced this June, offering metrics such as session count, popular pages, device breakdown, country breakdown, quick backs, and average active time.
What sets this online tool apart from others is its near real-time data availability without any sampling. On top of that, it comes with additional website performance signals where one can capture a page’s speed and load times, click and scroll interactions, purchase cart details, cart abandonment details, and JavaScript browser errors. Moreover, starting June 29, Microsoft will automatically enable UET Insights on all existing UET tags while enabling it by default on all newly created tags.
To opt-out of this service, complete an opt-out form by June 26 to disable automatic upgrades. Once UET Insights is enabled, one can disable its settings by either navigating to Tools > UET tag or by choosing to disable multiple tags on the All Tags page.
Microsoft’s UET Insights aims to help advertisers understand user engagement better, improve ad targeting, and hopefully increase ROI and drive more traffic and conversions. Since a sitewide UET tag powers conversion tracking, remarketing, and automated bidding strategies on Microsoft Ads, UET Insights seems like a promising tool for advertisers looking to improve their ad campaigns on this platform.
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