Boost Your Brand Visibility with Google Shopping Ads Powered by Instacart’s Data
Instacart, the popular grocery delivery platform, now offers its retail partners access to Google Shopping Ads. This collaboration allows brands to leverage Instacart’s extensive consumer data to maximize their marketing efforts on Google Search.
With Instacart’s data, advertisers gain insights into potential customers’ purchasing patterns, thus influencing their product decisions. The exciting part is that it opens new opportunities for immediate conversions, thanks to the instant product delivery feature, further enhancing the consumers’ overall shopping experience.
How the Collaboration Works
The synergistic partnership between Google and Instacart enables consumers to discover relevant products when they conduct a Google Search. Clicking on these ads brings users to Instacart, where they can finalise their purchases and opt for same-day delivery – a compelling factor that encourages immediate purchases.
Participating Brands in the Collaboration
The cogs of this collaboration involve consumer packaged goods (CPG) giants including:
- Danone’s Oikos.
- Oscar Mayer.
- Publicis Media’s CPG clients.
Maximizing the Use of Google Shopping Ads
Google Shopping Ads provide consumers with a clear image, product title, price, and the shop’s name. This method is an upgrade from traditional text ads as customers get a clearer picture of the product before clicking, thus leading to more qualified potential leads for advertisers.
Instacart’s Statement on the Collaboration
Laura Jones, the Chief Marketing Officer of Instacart, acknowledges the benefit of the company’s collaboration with Google. By combining Google Shopping ads and Instacart’s highly valuable retail media data, they can enhance audience targeting and drive more conversions.
“With our collaboration with Google, we’re now able to layer our valuable retail media data over Google Shopping ads’ capabilities to enhance audience signals for our CPG partners’ campaigns off of Instacart,” Jones said.
“We’re enabling our brand partners to reach the right audience while they search on Google and seamlessly drive them to purchase on Instacart.”
“We’re pleased with the early pilot results – from return on ad spend to ‘new-to-brand’ sales – that we’re delivering for our partners.”
For more information on Instacart’s collaboration with Google Shopping ads, read the official announcement.
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