According to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), Google will look much different in 2033. He predicts that conversation will be the interface instead of the search box. ChatGPT, the new Bing, and Google’s new Search Generative Experience are all signs of a major shift in search. While the change won’t happen overnight, these changes could potentially upend how Google, as the dominant search engine, has shaped the web and, as a byproduct, SEO and PPC.
Currently, Google is like having “an appallingly painful” conversation where the answer comes in the form of 10 blue links. Google rewards engagement, not answers. It favors optimizing for ads and rewards content creators for keeping people on pages longer. However, Suleyman believes that we are nearing a point where searchers will no longer have to think about how to write queries. Instead, we can talk to computers in fluent natural language, and that is the new interface.
Google CEO Sundar Pichai thinks that search will be “more ambiently available to users in radically different ways” compared to today in the next decade. He believes that the experience will evolve substantially.
Overall, Suleyman believes that Google should be “pretty worried” that the Google search we know today won’t be the same in 10 years. These succinct, dynamic, personalized, interactive moments will be the future.
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**Google Search**, conversation, shift, SEO, PPC