Google has introduced AMP support in Google Analytics 4 (GA4) for all publishers, ensuring a seamless transition for those who still utilize AMP when UA is retired this weekend.
This integration allows GA4 to be on par with Universal Analytics, enabling publishers to measure their performance in the same way. Failure to switch to GA4 would have resulted in publishers being unable to track their metrics when UA is replaced by GA4.
According to Google, the introduction of AMP support in GA4 is critical for publishers of all sizes who use AMP to provide optimal user experiences.
For publishers who want to make the switch to GA4, Google has provided a guide on how to migrate to Google Analytics 4. They have also created a guide on how to implement AMP integration on GA4 for more detailed instructions.
Why is AMP support in GA4 important?
- Seamless transition: The integration of AMP support in GA4 ensures that publishers who still use AMP can continue tracking their metrics without disruption as UA is retired.
- Parity with Universal Analytics: GA4’s AMP support allows publishers to measure their performance in the same way as they did with UA, providing consistency in data measurement.
- Better user experiences: AMP has helped publishers deliver great user experiences to their readers, and this integration ensures that publishers can continue utilizing AMP while tracking their metrics in GA4.